Our Company

It is the mission of our firm to serve individuals and businesses; helping them to pursue their financial goals by building and managing a positive net worth. Jerrod Pinkston, the company's founder, served as a Dave Ramsey Endorsed Local Provider / SmartVestor Pro for investment services in Central and Northwest Arkansas from 2005 - 2016, and 2022 to present, which helps Dave's FPU (Financial Peace University) graduates and radio listeners invest the way Dave teaches (FPU is a multi-week curriculum used by churches, businesses and other organizations to educate attendees on personal finance).  The SmartVestor program is a directory of investment professionals.  Neither Dave Ramsey nor EPL/SmartVestor are affiliates of TaxWise Wealth Management, Inc. or LPL.

Our Commitment

• We believe that before you begin investing you need to establish an emergency fund (to cover three to six months of expenses) and get out of (consumer) debt.

• We believe that an advisor or wealth manager should have significant experience and training, respect you (the client) - understanding that you are in control of the relationship, and have the “heart of a teacher”.

• We are committed to spending the time necessary so that you understand what you own and why you own it. As Dave Ramsey said, “Don't invest in anything unless you can easily explain how the investment works to someone else. If you can't communicate easily with your financial advisor, find one that does a better job of communicating. Take your time and make wise decisions”.

Our Principles

• Asset Allocation (or Diversification) is the most important decision concerning investors - because it helps to reduce risk. We believe in diversifying among the following asset classes: cash, bonds, equities, commercial and residential real estate. We believe in diversifying Equities further between: small, mid, and large-cap companies; between U.S. and international companies; between active and passive management styles; and finally between growth and value disciplines (although we favor the value discipline over very long periods of time)*

• A Long -Term Perspective is Imperative - Do not try and time the market - Buy and hold for the long-haul. However, do so with consistent review and rebalancing.

• Costs Matter (A Lot) - Costs are a drag on your return, therefore lower cost are better than higher cost. However, do not lose perspective – Focus on the net return.

• Taxes Matter - Less tax (or even tax deferral) is better than more tax. However, never make an investment decision based solely on the tax benefit (remember that it is just one component of an investment decision).

• Liquidity - Although we believe in maintaining a long-term perspective, we favor investments without long-term commitments or significant (if any) surrender charges.  

This is not intended to provide specific advice or recommendations for any individual.  No strategy assures success or protects against loss.  Investing involves risk including loss of principal.

*There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio.  Diversifications and Asset Allocation do not protect against market risk.